Every year the South by Southwest Festivals get bigger and with yesterday’s announcement that Jay Z will return to the stage of the music and film event, it looks like this year will be no different.

Attendees will be treated to an interactive concert experience when Jay Z performs for the Amex Sync Show presented by American Express. And those who won’t be in Austin, Texas for the show can watch a live stream of the concert online at YouTube.com/AmericanExpress.

Last year, he made a surprise appearance during Kanye West‘s concert at SXSW. Jay Z will hit the stage live from Austin on March 12 at 8PM ET.