The Cruel Summer campaign is in full swing as Kanye West’s G.O.O.D. Music family graces the cover of Complex magazine. Along with Mr. West, Pusha T, Kid Cudi, Common, Big Sean, John Legend, 2 Chainz, and Q-Tip are featured on the August/September cover issue.
The whole crew, with the exception of Kanye himself, sat down with Complex to discuss what it means to be apart of such a talented group, their upcoming album, if they feel pressure working with Kanye, and much more.
Kanye West is presently re-envisioning your world. Thatâ€™s right, if the 35-year-old multi-disciplinary artist has his way, DONDA will rule everything around us. Seven-screen cinema, womenswear, menswear, design of all kind, even educationâ€”he has a plan for it all.
But it starts with music. G.O.O.D. Music, to be specific. West has cultivated a wildly diverse range of talentsâ€”including John Legend, Common, Kid Cudi, Pusha T, Big Sean, Q-Tip, Mr. Hudson, Teyana Taylor, Cyhi, Dâ€™Banj, Hit-Boy and (unofficially) 2 Chainzâ€”and will be releasing the ensembleâ€™s first group album, Cruel Summer, this month. Complex assembled the massiveâ€”minus Kanye, who maintained his â€œno pressâ€ policyâ€”for the first time to discuss this project, the crewâ€™s creative chemistry, and Westâ€™s new world order.
Read the complete cover story over at Complex.com and look for Cruel Summer to be released on September 7.